Writing a KRA Statement
A KRA statement is created by grouping tasks and activities that focus on one or more specific areas of your job description and stating the purpose and benefits of performing those tasks.
FROM BIG PICTURE TO ACTION STEPS
A KRA is the highest level of organization for role clarity and describes the ongoing functions in your role
WRITING A KRA STATEMENT
KRA EXAMPLES
Example 1
Good: Obtain, diagnose, and respond to specific customer issues and perceptions in order to increase customer satisfaction and sales.
Bad: Take care of customer complaints.
Example 2
Good: Participate in the promotion, solicitation, and closing of sales in order to meet customer needs and increase district and corporate revenue.
Bad: Sell our products and services.
Example 3
Good: Schedule, train, and validate training of associates on all frontline operational standards in order to impact store sales.
Bad: Hold training events to help teach our employees about our operations.
Apply It
Before moving on to the next lesson, let’s write an actual KRA
NEXT: GOAL STATEMENTS OVERVIEW
Understand the importance of Goal Statements. Learn how writing a goal that effectively aligns with the three components of Goal Setting.
